October 2008 – Apart from the success of HELL energy drinks, CandyGlobe Magyarország Kft. believes it is especially important to expand globally. After the Moscow World Food Expo, Russia’s biggest exhibition of its kind, at the end of September, the brand represented itself with a booth of their own at the world’s largest and most prestigious expo, the Paris SIAL. Over the course of 5 days at the nearly 100 thousand m2 venue, business partners from all over the globe were able to represent themselves and meet one another.
Building on the spectacularly quick growth of their recent past, entry to the Russian market is an important step in the life of the brand HELL. The first step toward this aim was the food expo in Moscow, an event which has been held since 1992 and where HELL energy drinks were first introduced to professional audiences.
The devilish design, the DJ, and the girls dancing in spectacular outfits made just for the occasion all made quite the impression on professionals and visitors alike.
According to the export director of the brand owner, Tomas Grosch, impulse products, like HELL energy drinks, especially need exterior representation worthy of their image, whether that is on business and professional platforms or when communicating with the consumers.
Summarizing the reactions, it can be determined that the positive feedback is a success not only for CandyGlobe Magyarország Kft. but for the whole domestic food trade industry.