Budapest, October 16, 2014, – 2014, after winning Superbrands prizes twice in a row in the two years before, HELL energy drink brand is recognized by MagyarBrands. The energy drink, which has been leading the market in Hungary since 2010, is 100% Hungarian-owned and is produced in Europe’s most modern factory with a domestic workforce.

The MagyarBrands award has been presented for the fifth time in a row this year to those Hungarian brands that are deemed worthy of representing Hungarian businesses at home and abroad. The brands participating in the program are assessed and recognized via a panel of independent volunteer experts and a survey focused on how well-known the brand and their products are. Based on objective company data (tradition, ownership, employment) and the decision made by the independent experts of the MagyarBrands Committee (reputation, identity), as well as the nationwide survey conducted by the GfK Hungária Market Research Institute (how well-known is the brand, its popularity) HELL counts as a genuine Hungarian brand, from the aspects of quality, business, and consumer relations, they have been deemed fit for a place among the TOP200 consumer brands.

The MagyarBrands program, launched in 2010, has the main goal of calling attention to domestic products. It is increasingly important for Hungarian consumers that the products they purchase contribute to Hungarian companies and thus the development of the domestic economy. MagyarBrands awards Hungarian brands whose products and services represent values on the Hungarian and international markets that ensure consumers receive consistency and high quality for their money.

The values associated with the awarded brands have given us a tangible advantage that has allowed us to increase the consistency and recognition of our products.