After 2014, the young soft drink brand received recognition from MagyarBrands once again in 2015. HELL ENERGY Magyarország Kft., the manufacturer of the premium domestic soft drink, has always placed great emphasis on customer requirements and product development. Our portfolio consisting of iced teas, lemonades, and flavored waters became very popular among Hungarian consumers just a year after hitting the market, and winning the MagyarBrands award once again further attests to this fact.
For the past six years, the MagyarBrands Expert’s Committee has been awarding Hungarian brands that are deemed worthy of representing Hungarian businesses at home and abroad. Based on objective company data (tradition, ownership, employment) and the decision made by the independent experts of the MagyarBrands Committee (reputation, identity), as well as the nationwide survey conducted by the GfK Hungária Market Research Institute (how well-known is the brand, its popularity), XIXO counts as a genuine Hungarian brand, from the aspects of quality, business, and consumer relations, they have been deemed fit for a place among the TOP consumer brands.
The MagyarBrands program, launched in 2010, has the main goal of calling attention to domestic products. It is increasingly important for Hungarian consumers that the products they purchase contribute to Hungarian companies and thus the development of the domestic economy. MagyarBrands awards Hungarian brands whose products and services represent values on the Hungarian and international markets that ensure consumers receive consistency and high quality for their money.
“As a young brand with little introduction, XIXO won the MagyarBrands award two years in a row. The award, which is based partially on consumer feedback, is a very important benchmark for us because it shows that our efforts toward continuous product innovation and meeting consumer needs have not been in vain. We believe that premium Hungarian brands have a place in other areas of the Hungarian soft drink market outside the energy drink segment. It is no secret that with the XIXO soft drink product family, we wish to build on our company’s previous successes,” said Péter Pantl, marketing director of HELL ENERGY Magyarország Kft.
Recognition from MagyarBrands has given the company a tangible advantage on the domestic and international market, which has allowed the popularity and recognition of the products to grow among Hungarian consumers.