Budapest, November 13, 2015 – Similarly to the previous year, the HELL energy drink brand has won the MagyarBrands award this year too. The products made in Europe’s most modern factory have been leading the market for five years in Hungary. HELL, which has become an international brand and is available in over 40 countries, is 100% Hungarian-owned and works exclusively with Hungarian personnel.
For the past six years, the MagyarBrands Committe has been recognizing those Hungarian brands that are deemed worthy of representing Hungarian businesses at home and abroad. Based on objective company data (tradition, ownership, employment) and the decision made by the independent experts of the MagyarBrands Committee (reputation, identity), as well as the nationwide survey conducted by the GfK Hungária Market Research Institute (how well-known is the brand, its popularity), XIXO counts as a genuine Hungarian brand, from the aspects of quality, business, and consumer relations, they have been deemed fit for a place among the TOP consumer brands.
The MagyarBrands program, launched in 2010, has the main goal of calling attention to domestic products. It is increasingly important for Hungarian consumers that the products they purchase contribute to Hungarian companies and thus the development of the domestic economy. MagyarBrands awards Hungarian brands whose products and services represent values on the Hungarian and international markets that ensure consumers receive consistency and high quality for their money.
"Here at HELL we are known to be proud of our roots after the Szikszó factory was opened in 2011, our products are made exclusively in Hungary with a Hungarian workforce, serving the domestic as well as our significant export markets. The brand is dedicated to continuous quality and innovation, this is why we are able to obtain and keep market leadership at home and in several countries abroad. Winning the MagyarBrands award yet again is the joint achievement of the HELL company group which includes the work of each and every employee of the company," Péter Pantl, marketing director of HELL ENERGY Magyarország Kft, evaluated the received award.