September 2008 – HELL energy drinks, which have been produced for a mere three years, represent a significant brand value in Hungary and are present in a total of 14 export markets. To continue on the spectacularly quick growth, entry to the Russian market is the next step in the life of the HELL brand. To this aim, HELL introduced itself at the Moscow food expo, organized each year since 1992, where HELL energy drinks were first presented to professional audiences.

In the second half of September, the owner, Candy Globe Mo. Kft., represented the brand with a stand of their own in Moscow at World Food Moscow, an event organized with the participation of 1350 exhibitors. The unique and eye-catching booth attracted many visitors from the Eastern European Region where the market of consumer items is just taking off, which, of course, pleased the exhibitors greatly. The brand prioritizes winning over the customer, but professional feedback and expert assessment mean a lot as well especially when it comes to entering a new market.

This is why the owner of the energy drink brand HELL is so happy to have won first prize in two of the five categories at the expo, the company received the accolades for Most Impressive Debut and Best Energy Drink. The recognition was awarded to HELL from among 1350 participants, the event was held at one of Moscow’s prestigious hotels, the Mariott Grand Hotel, and the award was accepted by Tomas Grosch, export director.

The next step in the brand’s streak of export activity will be at the end of October at SIAL, held in Paris.

HELL received 2 awards in Russia:

1. Most Impressive Debut
2. Best Energy drink