Awards

October 2008 – Apart from the success of HELL energy drinks, CandyGlobe Magyarország Kft. believes it is especially important to expand globally. After the Moscow World Food Expo, Russia’s biggest exhibition of its kind,  at the end of September, the brand represented itself with a booth of their own at the world’s largest and most prestigious expo, the Paris SIAL. Over the course of 5 days at the nearly 100 thousand m2 venue, business partners from all over the globe were able to represent themselves and meet one another.

Building on the spectacularly quick growth of their recent past, entry to the Russian market is an important step in the life of the brand HELL. The first step toward this aim was the food expo in Moscow, an event which has been held since 1992 and where HELL energy drinks were first introduced to professional audiences.

The devilish design, the DJ, and the girls dancing in spectacular outfits made just for the occasion all made quite the impression on professionals and visitors alike.

According to the export director of the brand owner, Tomas Grosch, impulse products, like HELL energy drinks, especially need exterior representation worthy of their image, whether that is on business and professional platforms or when communicating with the consumers.

Summarizing the reactions, it can be determined that the positive feedback is a success not only for CandyGlobe Magyarország Kft. but for the whole domestic food trade industry.

February 2012 – At the beginning of the year, HELL ENERGY represented themselves at the XIXth International Specialized Exhibition of Food Products and Drinks in Moscow, as they have previously at several other food industry exhibitions throughout the world. Last year over 2000 exhibitors from 55 different countries took part in the most prestigious food event in Moscow and the number of visitors exceeded 50 thousand. That is why the expo is very popular among not only Russian suppliers and distributors but businesses from the Commonwealth of Independent States and Eastern Europe. It is indeed decided here which products will gain traction in Russia during the next year and will be able to further solidify their presence.

This year's PRODEXPO broke all records of the exhibition's history, held on over 102 thousand m2 with the participation of 2100 companies from all over the world. HELL ENERGY  was among the exhibitors, they may be a new player on the Russian market, but it is no secret that they aim to conquer it shortly. The brand name is surely familiar to Russian fans of Formula1, drifting, and other technical sports just as the familiar devil's head logo of the young successful Hungarian company has forced the largest energy drink manufacturers in the world to give them some room on the market in 28 countries worldwide.

Those who were lucky enough to visit the PRODEXPO between February 13 and 17 could witness an extremely important event: a brave new player has busted out onto the Russian market of non-alcoholic beverages. Soon everyone can see for themselves because the red and black cans have already appeared on the shelves of all the bigger grocery stores in March. Naturally, expanding distribution toward smaller stores is in the works as well.

The HELL booth attracted quite the crowds for the whole duration of the expo, thanks to not only the tasty energy drinks but also the sexy hostesses wearing devil horns. The exhibited HELL-branded Hummer H1 also made quite an impression on visitors, the vehicle was driven through the streets of Moscow at night giving everyone lucky enough to meet up with it one HELL of an energy kick.

April 2012 – The Product of the Year awards were presented to the winners for the first time in Hungary at a prestigious gala event. Producers and distributors of FMCG, OTC, and household products could enter their new innovative products to win high accolades, domestic products could compete in a total of 17 different categories. The winner of the energy drink category is HELL New Generation, introduced in autumn of last year, the drink contains two new healthier ingredients, mate tea, and theobromine, instead of added caffeine.

Product of the Year is one of the world's most significant systems for recognizing innovative products, it was launched 25 years ago in France and today it operates in 29 countries reaching nearly three-billion customers. Within the framework of the international Product of the Year program, in 2011, Hungary launched its own Az Év Terméke Díj (product of the year award) presented for the first time last night based on consumer votes. Companies can enter each year with new and innovative products which will first be assessed by a professional panel. The products chosen by the professional council will then be entered according to category into a survey where consumers can choose the product of the year in each category. The domestic market survey is carried out with 2000 people as a representative sample survey to determine the current trends and the products consumers like the most.

As a company fiercely dedicated to innovation, HELL ENERGY Magyarország Kft. took part in the competition with their revolutionary new product, HELL New Generation, which represents a healthier generation of energy drinks. The Hungarian business based in Miskolc created the recipe for the new product as a result of a year and a half of research and development work. Instead of added caffeine, the energy drink contains natural ingredients to ensure the product's energizing effects. Instead of added caffeine, HELL New Generation uses mate tea and theobromine as the beneficial effects of these ingredients have been known to experts for a long time.

József Szabári, regional director, accepted the award, which the company can use for one year, on behalf of HELL ENERGY: "The Product of the Year Award caught our attention because this system for recognizing product innovation has a history going back a quarter of a century in Europe and is based on consumer opinions, and for us, the opinion our customers hold about is the main aspect and main form of feedback. so we were glad that the initiative was launched in Hungary last year and manufacturers could enter new and innovative products in the fast-moving consumer goods category. Because, as a result of a year and a half of research work, HELL has introduced a new and innovative product meeting the current market needs last September, this product was none other than HELL New Generation, an energy drink made with healthier ingredients, so we thought it would definitely be worth entering it in the prestigious competition. And as the results show, our consumers appreciate our efforts as we won first place in the energy drink category," said József Szabári, regional director, about the award.

Experiences so far as well as foreign examples show that the winners and the companies using the Product of the Year logo on their goods have enjoyed tangible commercial advantages. In France in 2008, products bearing the award's logo experienced a 25,5% increase in sales. Apart from this, it was the companies' experience in France that consumers consider the product logo to be a sort of benchmark: among the 15-49 age group, the trademark was very well-known and customer confidence toward the recognized products was very high (68 percent) and it was determined that for 70% of consumers, the innovational trademark provided encouragement toward purchasing the product. This year, over 200.000 consumers participated in the Product of the Year survey worldwide.

October 2012 – HELL ENERGY  represented Hungary at this year's Strategic Manufacturing Awards gala in Düsseldorf. This was the first time a Hungarian company's factory was chosen among the best in Europe. HELL's Szikszó bottling plant was deemed by a high-ranking international panel of experts to be among the top three in the category of Global and World-class Production. The category's 2012 winner was, in the end, the American Cognizant Technology Solutions with 145 thousand employees and a 4,5 billion euro revenue in the previous year, whom HELL's factory director was among the first to congratulate.

The Strategic Manufacturing Awards, for which a Hungarian manufacturer was first nominated this year, recognizes Europe’s top manufacturers on a yearly basis. The Strategic Manufacturing Awards were given to world-brands such as Alstom, Heineken, L’Oreal, Unilever, Toyota Motor Europe, Sara Lee in the past years.

"For us at HELL ENERGY, just being nominated is a huge honor and an unparalleled success for a Hungarian company as no-one has achieved such an honor until 2012. We are a young, successful Hungarian company, it has been just a  little over a year that we began producing HELL, the leading Hungarian energy drink brand, independently and we have been included among such elite company, world-renowned brands like L'oreál and Heineken. Even though we did not win first place tonight, I still believe that taking part in the gala is a new milestone in the life of our company because we were placed among not only the top energy drink producers but the top three manufacturers in general on the continent. I trust that our success will be an example to the other young Hungarian companies, and like us, these companies will dare to dream big and think on a global scale," said Elemér Tarsoly, the director of HELL's szikszó factory, directly after the winners were announced.

Examing the statistics of the six-year history of the "Oscars of Factories," it really is a historical success achieved by the market-leading Hungarian energy drink manufacturing company, because the vast majority of the previous nominees and winners were multinational companies with several tens of thousands of employees and a global presence. Only 10% of the companies ever nominated had less than five-thousand employees.

Budapest, October 16, 2014, – 2014, after winning Superbrands prizes twice in a row in the two years before, HELL energy drink brand is recognized by MagyarBrands. The energy drink, which has been leading the market in Hungary since 2010, is 100% Hungarian-owned and is produced in Europe’s most modern factory with a domestic workforce.

The MagyarBrands award has been presented for the fifth time in a row this year to those Hungarian brands that are deemed worthy of representing Hungarian businesses at home and abroad. The brands participating in the program are assessed and recognized via a panel of independent volunteer experts and a survey focused on how well-known the brand and their products are. Based on objective company data (tradition, ownership, employment) and the decision made by the independent experts of the MagyarBrands Committee (reputation, identity), as well as the nationwide survey conducted by the GfK Hungária Market Research Institute (how well-known is the brand, its popularity) HELL counts as a genuine Hungarian brand, from the aspects of quality, business, and consumer relations, they have been deemed fit for a place among the TOP200 consumer brands.

The MagyarBrands program, launched in 2010, has the main goal of calling attention to domestic products. It is increasingly important for Hungarian consumers that the products they purchase contribute to Hungarian companies and thus the development of the domestic economy. MagyarBrands awards Hungarian brands whose products and services represent values on the Hungarian and international markets that ensure consumers receive consistency and high quality for their money.

The values associated with the awarded brands have given us a tangible advantage that has allowed us to increase the consistency and recognition of our products.

Budapest, November 28, 2014, HELL ENERGY Magyarország Kft., the market-leading Hungarian energy drink manufacturing company was among the nominees for the Pegazus Award, presented for the sixth time yesterday, the brand was the only company representing the soft drink category. Based on their results within the ranks of market leaders in Central Hungary, HELL was included among the five highest-performing businesses of the most dynamically developing Hungarian companies of 2014.

At he exclusive gala held yesterday in the Vigadó, Hungarian companies showing exceptional growth were presented awards in two different categories, up-and-coming and market leaders. These businesses are excellent examples that development is possible even among less than ideal economic circumstances. With the Pegazus Award the donors, Enterprise Investors, a company managing private and venture capital, and Bisnode, an international partner control company, recognize small and midsize Hungarian businesses showing exceptional growth each year based on the same criteria, that is, by comparing and ranking the companies’ public revenue. It can be said of all the nominated businesses that they have been founded at least five years ago, are under majority Hungarian ownership, currently active, have good liquidity indicators, and their EBITDA results for 2013 are positive.

“Our nation sorely needs role models and well-functioning successful businesses. I believe it is very important to acknowledge these economic role-players. I am happy to see that there are initiatives such as the Pegazus Award which aims to call attention to these excellent results,” said István Cserpes, founding owner of Cserpes Cheese Workshop, in his speech to the winners.

The companies recognized this year also represented a wide array of industries, food and food safety, medical equipment and implants production, heating technology, metal works, as well as ornamental sculpture and interior design. The domestic companies could win the prestigious award in two categories, the UP AND COMING  category included the companies whose revenue in 2013 was between 250 million and 2,5 billion forints; whilst the MARKET LEADERS are companies that had revenue over 2,5 billion forints in 2013.

As the only leader on the domestic soft drink market, as the energy drink segment is the only one not led by a multinational company, HELL ENERGY was very pleased to be honored with a nomination and to be one of the five most dynamically successful Hungarian businesses. The certificate was accepted by Tamás Jenei, national sales director for HELL ENERGY Magyarország Kft:

"Our company, HELL ENERGY, is very honored to accept this recognition because to be included among top-performing companies would be a great pleasure for anyone. HELL sees the export expansion as the motor of our development apart from innovation and maintenance of our leadership position on the Hungarian market. We have expanded to foreign markets over the past years and as a result, HELL energy drinks are available in over 30 different countries, and in several of these, Romania, Cyprus, and Bulgaria, just like at home, we are at the top of the market. This award is for everyone working at HELL, all those who have been working since 2006 to make sure that we develop into one of Hungary's most successful companies with strong export growth. The trust and confidence of the consumers in our brand continues to be the basis of our success, our customers know that they can always count on the quality they are used to and have come to expect. This award gives us further motivation to strive toward even higher quality and greater popularity. Thank you!"

Budapest, November 13, 2015 – Similarly to the previous year, the HELL energy drink brand has won the MagyarBrands award this year too. The products made in Europe’s most modern factory have been leading the market for five years in Hungary. HELL, which has become an international brand and is available in over 40 countries, is 100% Hungarian-owned and works exclusively with Hungarian personnel.
For the past six years, the MagyarBrands Committe has been recognizing those Hungarian brands that are deemed worthy of representing Hungarian businesses at home and abroad. Based on objective company data (tradition, ownership, employment) and the decision made by the independent experts of the MagyarBrands Committee (reputation, identity), as well as the nationwide survey conducted by the GfK Hungária Market Research Institute (how well-known is the brand, its popularity), XIXO counts as a genuine Hungarian brand, from the aspects of quality, business, and consumer relations, they have been deemed fit for a place among the TOP consumer brands.

The MagyarBrands program, launched in 2010, has the main goal of calling attention to domestic products. It is increasingly important for Hungarian consumers that the products they purchase contribute to Hungarian companies and thus the development of the domestic economy. MagyarBrands awards Hungarian brands whose products and services represent values on the Hungarian and international markets that ensure consumers receive consistency and high quality for their money.

"Here at HELL we are known to be proud of our roots after the Szikszó factory was opened in 2011, our products are made exclusively in Hungary with a Hungarian workforce, serving the domestic as well as our significant export markets. The brand is dedicated to continuous quality and innovation, this is why we are able to obtain and keep market leadership at home and in several countries abroad. Winning the MagyarBrands award yet again is the joint achievement of the HELL company group which includes the work of each and every employee of the company," Péter Pantl, marketing director of HELL ENERGY Magyarország Kft, evaluated the received award.

The award for Corporate Social Responsibility was presented for the fifth time on February 18, 2016, at the WORLD CSR Congress in Mumbai.

This year was the first time the World CSR Congress chose companies from Eastern-Central Europe who manage social responsibility as an active part of their business and are worthy of one of the sixteen announced award categories, thus, this is the first year a Hungarian company has received an award.  Of the representatives of the 90 participating countries HELL ENERGY Magyarország Kft. became the first Hungarian company to win the Best Corporate Social Responsibility Practise award.

"Such a significant international recognition is truly a great honor for us and it is also confirmation that we are on the right track. We are proud that we bring technological development, continually expanding investments, and jobs to a part of the northern region where unemployment is quite high. Not only do we sell an excellent quality product, but we have also established a stable, continuously growing company, which provides over 500 families with employment. Apart from this, as we are known to be proud of where we are from and so it is important to us that we always support local communities and organizations," said Eszter Anna Tóth PR director for HELL ENERGY Kft.

HELL, who are celebrating their tenth birthday this year, has won the MagyarBrands award once again. This year, the professional committee recognized three categories of outstanding brands, of these, HELL received acknowledgment as an "Excellent Consumer Brand." The products of the 100% Hungarian owned company, HELL energy drinks, are made exclusively via domestic employment and are available in over 40 different countries.

The MagyarBrands award has been presented for the seventh time in a row this year to those Hungarian brands that are deemed worthy of representing Hungarian businesses at home and abroad. The brands participating in the program are assessed and recognized via a panel of independent volunteer experts and a survey focused on how well-known the brand and their products are. Based on objective company data (tradition, ownership, employment) and the decision made by the independent experts of the MagyarBrands Committee (reputation, identity), as well as the nationwide survey conducted by the GfK Hungária Market Research Institute (how well-known is the brand, its popularity), XIXO counts as a genuine Hungarian brand, from the aspects of quality, business, and consumer relations, they have been deemed fit for a place among the TOP consumer brands.

It is increasingly important for Hungarian consumers that the products they purchase contribute to Hungarian companies and thus the development of the domestic economy. MagyarBrands awards Hungarian brands who represent trustworthiness and quality to the consumers. "HELL has grown into an international brand in the past ten years proving that as a 100% Hungarian company, you can still achieve significant international success. Apart from, this, thanks to our regular investments, we have not only become an important role-player on the Hungarian market but we are also leading the way as regards job-creation. The company can maintain its leading position on the Hungarian and several foreign markets with a dedication to quality and innovation allowing HELL to become a defining player on the markets of an increasing number of countries in the near future. The MagyarBrands Award is among other things, a recognition of our work toward this aim," Péter Pantl, marketing director of HELL ENERGY Magyarország Kft, evaluated the received award.