HELL, who are celebrating their tenth birthday this year, has won the MagyarBrands award once again. This year, the professional committee recognized three categories of outstanding brands, of these, HELL received acknowledgment as an "Excellent Consumer Brand." The products of the 100% Hungarian owned company, HELL energy drinks, are made exclusively via domestic employment and are available in over 40 different countries.

The MagyarBrands award has been presented for the seventh time in a row this year to those Hungarian brands that are deemed worthy of representing Hungarian businesses at home and abroad. The brands participating in the program are assessed and recognized via a panel of independent volunteer experts and a survey focused on how well-known the brand and their products are. Based on objective company data (tradition, ownership, employment) and the decision made by the independent experts of the MagyarBrands Committee (reputation, identity), as well as the nationwide survey conducted by the GfK Hungária Market Research Institute (how well-known is the brand, its popularity), XIXO counts as a genuine Hungarian brand, from the aspects of quality, business, and consumer relations, they have been deemed fit for a place among the TOP consumer brands.

It is increasingly important for Hungarian consumers that the products they purchase contribute to Hungarian companies and thus the development of the domestic economy. MagyarBrands awards Hungarian brands who represent trustworthiness and quality to the consumers. "HELL has grown into an international brand in the past ten years proving that as a 100% Hungarian company, you can still achieve significant international success. Apart from, this, thanks to our regular investments, we have not only become an important role-player on the Hungarian market but we are also leading the way as regards job-creation. The company can maintain its leading position on the Hungarian and several foreign markets with a dedication to quality and innovation allowing HELL to become a defining player on the markets of an increasing number of countries in the near future. The MagyarBrands Award is among other things, a recognition of our work toward this aim," Péter Pantl, marketing director of HELL ENERGY Magyarország Kft, evaluated the received award.